Who’d have thought that even Nintendo’s Mario would cave into the pressures of social media and open up a LinkedIn page? The truth of the matter is that the way we do business and seek employment has evolved and changed so drastically during the last few years; social media is the new and improved print media. Widely regarded as a professional social medium, LinkedIn, has become a veritable tour de force when it comes to helping employees find jobs and even creating the perfect forum for B2B and B2C businesses. Creating a business page on LinkedIn is as easy as following the steps highlighted on this page.
Should you question as to why you need to create such a page, the following 5 reasons may offer you some real insight in favor of (rightfully!) throwing caution to the wind, and getting with the times.
- Engagement:The fact is that LinkedIn is not for the masses, but certainly does offer an excellent fulcrum (if you will) to change your target audience’s (TA) perception about you. At this point, your brand’s personality needs to shine, and you should post content that engages your TA. For example, consider the Company Page of Stapleswhere they post content that is free, relevant and ultimately useful for their clientele. Indubitably this would help garner more clients (if done properly and with a clear plan of action) and purchases.
- The Numbers:The numbers don’t lie. As per mid-2013, over 3 million companies have a LinkedIn page. As per the first quarter of 2014, there were over a million products and services that were highlighted across company pages on LinkedIn. Ignore boasting and showcasing your presence and visibility on LinkedIn at your peril. Don’t believe us? Read for yourself.
- Freedom To Be Creative: One size doesn’t fit all, and LinkedIn offers you ample freedom to create a cult around your brand; read up on how these brands created a unique sense of visibility here. One of the most innovative LinkedIn campaigns that really did work was by Fruit of the Loom, which is an underwear and sock brand, that sent a LinkedIn message to users who got a new job during the last one month; the recipients of such a message ended up with a complimentary pair of Fruit of the Loom. Curious to read more about this zany yet effective promotion? Then head over here.