The Fuss About Mogo Reader

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We had the opportunity to have a chat with Vimukthi Liyanage, Founder and CEO, of Mogo Reader. If you’ve followed this blog closely, you would’ve come across an article on Kaawo; this app was also the brainchild of the same person who came up with Mogo Reader. The latter became the Global Winner for Google Success Stories Contest in 2014, and has racked up some star class reviews. Designed to be an intuitive news aggregator application, Mogo Reader is similar to Flipboard, and provides you with news congregating on your smartphone screen. The journey towards fame was certainly not easy, but as Vimukthi says: The environment to help prosper such ideas would not have been possible if not for the support of tech giants like Google. With Sri Lanka offering up a plethora of financially viable ideas that seek to offer a great deal of use, it would hardly come as a surprise that this island nation has become a home to some seriously smart startups. To understand the intuitiveness of Mogo Reader, you can watch a short video of it here; a more long-drawn out introduction of this award-winning application and an interview with its creator may be found here. So what made Mogo Reader such as success story? It’s simply because a need was identified where news was not present to be digested in local languages. Mogo Reader offers localized news that is also categorized in a simple and easy-to-digest form. The app offer its subscribers customizable news feeds and an interesting news reading experience which enables them to read what really matters to them. It is included with categories such as hot news, technology, politics, business, religious, fashion, and sports in the featured headings, in which the users are free to get what to read.

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