World Trade Comes To Sri Lanka – WEDF 2016 – 12th and 13th October 2016


Are you a small or medium-sized business owner looking to make international connections and broaden your horizons? If so, WEDF 2016 may be just the platform for you. The World Export Development Forum (WEDF) is the flagship event of the International Trade Centre (ITC) and will be held in Colombo on the 12th and 13th of October 2016 in partnership with the Ministry of Development Strategies and International Trade of Sri Lanka through the Sri Lanka Export Development Board. The event is in its 16th edition.

The ITC is the only UN organization that focuses solely on small and medium-sized businesses, which are seen as a cornerstone for economic development by the UN, G7 and G20. WEDF will bring together more than 600 business leaders, policy makers, heads of trade and investment support institutions and international trade development officials. At WEDF 2015, small and medium-sized businesses signed declarations of intent valued at USD 80 million.

The theme of the event is, ‘Trade for Success: Connect, Compete, Change’. Sri Lanka fits in perfectly with this theme because over 80% of businesses in Sri Lanka are small and medium-sized businesses. Sri Lanka’s GDP growth has been resilient over the past several years at around 6.7%. The economy is driven by a skilled, educated workforce and Sri Lanka’s geographic location at a major crossroads of shipping routes in the Indian Ocean offers attractive investment opportunities.

Go to WEDF 2016 and you’ll get in touch with the latest consumer trends, business strategies and trade policies. You’ll be able to connect with experts on trade and gain a full understanding of standards, trade facilitation, logistics and related information. You’ll find solutions to overcome key barriers to trade, increase competitiveness and be able to sign new business deals with partners from Sri Lanka and the world. With high-level panel discussions, practical workshops and B2B meetings, WEDF 2016 is something we think that no discerning business person should miss out on.

The world of business is more exciting now than ever before. Did you know that by 2030, two-thirds of the world’s middle class will be in Asia? Yes, and we in Sri Lanka are right smack in the middle of it. Traditional markets are changing and the only way to keep up is by being current and meeting the right people.

Business today isn’t easy because the very nature of the consumer is changing. Consumers are now using their purchases to support what they believe in, quality, standards, labour rights, human rights and transparency. Added to this, digital technology has totally changed trade and opened up new opportunities and so trade and business policies must adapt to this new reality. How better than for business people and trade officials to meet with each other and, ‘connect, compete and change’?

If you are ready to Connect, Compete & Change, register for WEDF 2016, here.

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