Live streaming is extremely popular these days with much of the action of the recently concluded US Presidential Election amongst other significant events seeing many viewers catch the action via a live stream rather than through more traditional methods. Even some daring private individuals have taken to live streaming in order to share their escapades with their followers and have their content catalogued and easily retrievable for the future. Now, Sri Lanka has got her first very own live sports streaming platform under the auspices of the Asian Football Confederation (AFC) President’s Initiatives Program.
The AFC’s partner, Empower Sports, sent its representatives to Colombo recently to oversee the implementation of the Online Live Streaming Platform. The representatives conducted a workshop for the Football Federation of Sri Lanka a day before the launch of the new platform and explained the workings of the platform, elaborating on streaming technology and the possibility of monetizing the platform. The implementation of similar platforms in countries like Bhutan and Jordan were used as case studies to illustrate the challenges that may need to be faced during the implementation of such platforms.
The new live streaming platform was launched on the 28th of January and first used to stream the second division match between Great Star (Beruwala) and Singing Fish (Jaffna) live from the City Football Ground Stadium, Colombo. Statistics reported that 1,281 people watched the match live on the platform that day.
While the platform is likely to be used only to stream live sports events, the launch of a Sri Lankan Live Streaming Platform is a great achievement and possibly heralds a vibrant future for such endeavours in Sri Lanka. The most important hurdle to cross will be how to make such ventures really profitable given the limited audience in Sri Lanka.
We feel though, that if a space is created in Sri Lanka, by Sri Lankans and with the correct incentives, we could see opportunities for events around the country to be streamed live on a single platform. Sri Lankans would be more connected with goings on in Sri Lanka, in real time than ever before. The ability to stream live on a centralized Sri Lankan platform would also give lesser known groups and individuals the ability to reach out to their target audiences.
It is reasonable to ask that, with the great platforms already available like YouTube and other social networks, whether it is of any real use to set up a platform of our own. The truth, we feel, is yes. Why? So that Sri Lankan made content can then be easily found and appreciated.
So, we hope that this new endeavour will develop into something great or at least encourage Sri Lankans to develop a great streaming platform to host the varied and vibrant content that Sri Lanka has to offer. After all, what is better than some great Sri Lankan flavour?
Tell us what you think about a Sri Lankan Online Streaming Platform! Start the discussion in the comments below.